The basic concept of the book is that major social changes (i.e.
epidemics) are not caused by what we NORMALLY assume they are
caused by: that is, by carefully-planned, comprehensive strategies. Instead, they are
caused by very SMALL (& usually low-cost) changes. The tough part is identifying the causal factors.
It's the kind of book that (a) made me not want to put it down, (b) challenged certain notions that I had assumed were right, & (c) had my mind spinning on topics like:
- How Society Trends Are Started
- How Children & Youth Start/Catch/Spread Trends
- What Type of Teaching is Most Effective (i.e. Where People Change)
- How These Concepts Can Help the Spread of the Gospel
- The Role of Marketing, & Isolation, & Info Overload in the 21st Century
Did I agree with everything? No…or don't know yet. But I LOVE stuff that challenges my thinking. (I even was thinking how he — unknowingly? — was stumbling onto Bible principles.) The book was so good, I've got to get my hands on his other book, "Blink."
Anybody else out there read stuff by Gladwell?